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The Frida Kahlo License Advantage
How to leverage the icon’s enduring popularity with Artists Rights Society
SUBMIT REQUEST FOR FRIDA KAHLO LICENSE | Join our MAILING LIST to learn more about licensing artwork
As Frida Kahlo’s global influence and brand recognition continue to soar, licensing her artwork presents an opportunity to strategically extend her legacy across new product lines and brand collaborations. And the Kahlo brand is already making waves through dynamic licensing partnerships, facilitated by Artists Rights Society’s management of her artwork’s intellectual property rights.
Kahlo’s distinctive aesthetic and inspirational life story have cultivated a fervent following that cuts across cultures, ages, and interests – solidifying her as one of the most recognizable artists of the 20th century. Her vibrant self-portraits, imbued with emotional intensity and Mexican cultural symbolism, have become emblems of resilience, individuality, and unapologetic self-expression.
Today, Kahlo’s influence extends far beyond the traditional boundaries of the art world, permeating mainstream consumer culture through an array of innovative collaborations. Her iconic imagery has transcended the museum’s walls, allowing her vibrant artistic vision to be celebrated and reinterpreted in new mediums. This widespread resonance speaks volumes about Kahlo’s enduring relevance and the universal appeal of her powerful symbolism and unapologetic self-expression. Licensing her artwork presents a unique opportunity to tap into that global recognition while aligning your brand with one of the 20th century’s most acclaimed artists. By thoughtfully incorporating Kahlo’s distinctive elements into your product offerings, you can expose her transformative work to continually expanding audiences. This introduces her transcendent legacy to new generations through creatively reimagined forms, ensuring her artistic impact extends far into the future.
Eager to see how Kahlo’s artwork has been translated into commercial success? The following images highlight a selection of recent products licensed by ARS.
FRIDA KAHLO license by TOMS
The socially-conscious shoe company TOMS pays homage to Kahlo and her distinctive self-portraits. The collection of three slip-on styles feature reproductions of “Self-Portrait with Monkeys,” “The Frame,” and “Still Life with Parrots,” capturing her bold use of color, symbolism, and exploration of identity.
FRIDA KAHLO license by SWATCH
With a shared goal of making art accessible for all, Swatch and the Center Pompidou in France partnered to create a line of watches featuring art from the museum’s collection. The exuberant Kahlo design showcases Pensando en la Vida (Thinking About Life), capturing Kahlo’s contemplative expression and the intricate details of her ornate jewelry.
FRIDA KAHLO license by PHILCOS
Philcos’ apparel collection features over 40 distinctive designs inspired by Kahlo’s life, artwork, and cultural influence. The T-shirts and sweatshirts serve as wearable works of art, allowing consumers to express their admiration for her life and legacy through fashion. Philcos will be launching a new collection of Kahlo designs in Summer 2024.
FRIDA KAHLO license by VANS
Vans pays tribute to Kahlo with a collection that references works both immediately recognizable and lesser-known – Self Portrait With Thorn Necklace and Hummingbird, The Two Fridas, and Viva La Vida, which features a lush still-life of rich and vibrant watermelons. The line includes a revamped version of the three most popular Vans styles.
FRIDA KAHLO license by MUSART
MUSART’s exclusive, limited edition of the Frida Kahlo Skateboard Deck Triptych features her visceral work The Two Fridas (1939), a powerful double self-portrait that delves into her complex identity and the emotional turmoil surrounding her divorce from Diego Rivera. These skateboard decks serve as a unique canvas for Kahlo’s powerful imagery, blending art and skateboarding culture. They offer fans of Kahlo’s work and skateboarding enthusiasts alike the opportunity to appreciate and display her art in a dynamic and unique way.
Witnessing the proven power of Kahlo’s art through partnerships, we are actively seeking to expand the range of goods and services that feature her distinctive style. They offer fans of Kahlo’s work and skateboarding enthusiasts alike the opportunity to appreciate and display her art in a dynamic and unconventional way.
Have a bold vision for a Kahlo collaboration for your brand? Let’s bring it to life. Email us at [email protected] to start the conversation – the possibilities are endless with Frida Kahlo as your muse.
SUBMIT REQUEST FOR FRIDA KAHLO LICENSE | Join our MAILING LIST to learn more about licensing artwork
