Jackson Pollock + Swatch x Guggenheim

As part of the Swatch x Guggenheim Collection, ARS member Jackson Pollock’s Alchemy is portrayed in the same light that his work was created—a statement. The artist’s iconic splatters are printed across the dial and carried through the matte transparent case and strap, transforming the piece into a wearable extension of Pollock’s radical approach to painting. With a glow-in-the-dark effect and subtle silver hour and minute hands, a powerful orange seconds hand marks the passage of time. The collaboration will support the conservation efforts at both Guggenheim museums while continuing to create attainable connections to modern and contemporary art.

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