Lawrence Weiner + Louis Vuitton

ARS facilitated a collaboration conceptual and text-based artist Lawrence Weiner & Louis Vuitton. With creative director Virgil Abloh at the helm, the result was a unique collection of menswear and luxury bags featuring the artist’s bold typography and aphorisms. Weiner, known for his association with the conceptual art movement, is recognized for his use of language and text in art, often challenging traditional notions of artistic expression.

In this collaboration, Weiner’s unique artistic style and famous quotes were emblazoned onto Louis Vuitton bags and menswear. The collaboration highlighted themes of cultural dialogue and the democratization of art, as Weiner’s work often emphasizes accessibility and interpretation. This merging of aesthetics brought a fresh perspective to Louis Vuitton’s identity while celebrating Weiner’s and Abloh’s artistic voices.

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